Just as each property is different, so is our plan to promote individual listings and attract buyers to them. Our innovative and unique strategies help reach a wide demographic of individuals and portray properties in the best possible manner. Your real estate specialist will determine, with you, an appropriate plan to deliver timely results. From the following sampling of methods below, one can see Boston Brokerage Group’s commitment to innovation and sales success.
In Boston, there are numerous city-wide and neighborhood based publications that allow us to target individuals who may have an interest in your property. Publications such as The Boston Globe, The Fenway News, The South End News, The Back Bay Sun, and others all have a unique readership and reach thousands of potential buyers. Through our established relationship with these companies, we are able to optimize our placement and presence and ensure an exceptional representation.
Social Media Optimization
Today, there are numerous social networking and online community sites that connect individuals in a variety of ways and purposes. Forums such as Facebook, Myspace, Craigslist, and others all help the professionals at Boston Brokerage Group promote properties to buyers who utilize these services on a regular basis. Additionally, we are able to utilize these sites to gather information that allows us to better our business and offerings to consumers.
Realtor Luncheons and Events
According to the National Association of Realtors, over 85% of buyers utilize an agent to purchase a property. This indicates the importance of marketing to agents in addition to the general public. By allowing real estate professionals to preview your property in a comfortable and engaging environment, they can take the information and excitement to their buyers. This helps lead to increased showings and activity and greatly improves exposure to the real estate community.
Although most buyers in today’s market work with a real estate agent, open houses serve as a great opportunity for people to view a home without the stress or time constraints of an individualized showing. We hold homes open at times convenient for prospective buyers and our sellers, whether it is on the weekend or after work. This flexibility allows us to better serve our clients and maximize the number of people that can see your listing.
Our website, www.realestateboston.com, individually receives over 10,000 hits per month and is consistently ranked in top placement in search engines results. Additionally, through broker reciprocity, our office listings are present on all major broker websites in addition to other real estate listing sites on the Internet such as Zillow and Trulia. Because so many of the potential buyers in the market stem from our enhanced Internet presence, we are committed to being as prominent as possible digitally.
As the financial market grows increasingly more challenging; it becomes even more important for buyers to have trusted professionals they can turn to for their mortgage needs. Because of this, we have aligned with area and national lenders that allow us to find numerous options to remain as competitive as possible. These mortgage professionals are experienced in their industry and able to answer any questions and respond to non-traditional buyers with options.
Print collateral and MLS presence are two of the strongest marketing pieces utilized in the promotion of your home in today’s market. Because of this, we understand the importance of having your property professionally photographed to ensure the best representation possible is made. These images are then able to be utilized for all print and online usages showcasing your property in a way that is distinguished from the competition.
Multiple Listing Service
A crucial tool in the sales process, it is vital that your property have an excellent presence so that buyers and real estate professionals are able to find and set a showing to see it in person. We include all our listings on the MLS at no charge to you.
Potential buyers can take a 360 degree walk through your property from the comfort of their own homes! Our professional videographer will present your home in its best possible light through the latest in technology and experience. Clients can then make appointments based on what they have seen.
We work with both retirees and corporate clients transferring into the Boston area through our affiliation with various companies and relocation affiliations. This translates into a larger group of potential buyers for our sellers. We are also able to assist buyers moving to other areas in their search for a new home.
Network of Contacts
Through community involvements, professional networking, and other social contacts, we have developed a strong collection of contacts. These fellow real estate professionals, potential and past buyers, and other community leaders all help in the exposure of your property.
Competitive Marketing Fees
As a full service brokerage agency, our fees are competitive in the marketplace. We offer a variety of custom options included in your fee that are designed to promote your property professionally for maximum exposure.
Inner Office Promotion
Our network of agents knows and has conducted business in your market area, meaning they have a collection of past and present buyers that may be a perfect match for your home! We ensure that our company has knowledge of your listing and promote it heavily through weekly sales meetings.
From this sampling of marketing strategies, you can understand the exceptional service The Boston Brokerage Group offers to its clients. Your real estate professional will work to ensure your property is innovatively marketed to deliver the results you desire.